Spam Defense Basics

Spam Management

I ran across a client today that was just getting hammered by spam – like two hundred time-wasting messages every day.  Just listening to his frustration with it all got me thinking…why are people still suffering with spam problems?  Why don’t they just do something about it?  I think the answer is that they don’t know that something can be done about it.  Thankfully, today there are a number of effective options for combating spam.  First, however, it’s important to establish a few truths about spam:

1. Spam is expensive!  It costs you time.  It costs you money.  It costs you business (ever accidentally delete that important e-mail in the midst of deleting all your spam?).
2. For the foreseeable future, spam is here to stay.  It is just part of the growing behemoth that is the Internet; one of the bad aspects of cheap, easy communications.
3. Spam is a problem that can be significantly minimized, if not completely solved, without a ton of expense.

The good news is you don’t have to just sit there and take it.  Here’s a good, basic blueprint for fighting the spammers… Read more »