Online Marketing – What Matters the Most

Unlike other advertising mediums (magazine, yellow pages, radio, tv, etc.) the online world moves fast, often changing by the day.  It’s part of what makes online marketing so challenging and intriguing.  It also means that in order to succeed you have to be better than your competition.  So understanding what factors matter the most can make all the difference.  Here’s a quick list (and maybe a little recap from previous posts) of the things you should pay close attention to as you engage in your online marketing efforts:

• Keyword in your domain name – whether it’s your main site or a landing page having the proper keyword(s) in your domain name is critical.
• Age of domain – not much you can do about this, but it’s important to note that there’s value in the duration of time you’ve owned your domain name.
• Title of Web page – Pretty self explanatory here.
• H1 & H2 tags – Header tags, especially your H1 and H2 tags, should be properly worded and, ideally, specific to the keywords your targeting.
• Competition of the keywords – know your keywords and compete them intelligently.
• Keyword density – Articles you write, blog entries, pretty much all content can benefit from good keyword density.  In general, using a keyword 2 to 5 times in first 250 words of any content is a good rule to follow.
• Unique content – Content is king.  Nothing replaces quality, unique content.
• Frequency of updating – Search engines like change.  Keep it fresh and make them happy.
• Internal link structure – I’ll be posting more about the dynamics of website links in the future, but for now, ensure you have a logical link structure for your site.  And be careful not to create a link structure too deep.  No more than 3 layers deep if you can.

Next time, more about keywords – how to find them and what to do with them when you do.  Stay tuned.