I have to confess – I find the growing situation between Google and China to be very interesting both in terms of an ethical and business standpoint. In short, the situation is this:
In the past, the Chinese government required Google to sensor search results on topics they find objectionable. Last Monday, Google began sending Web searchers in mainland China from the China-based Google.cn to Google.com.hk based in Hong Kong where an “open” Internet is available. On Tuesday the Chinese government responded, using Internet filters to prevent results from being displayed for certain search topics. For example, searches related to pro-democracy returned errors saying the page couldn’t be displayed and in certain cases, the web browser disconnected for a short time. Clearly Google risks significant revenue by taking the stand they have, yet they’ve also likely gained quite a bit of respect from many users. In my opinion the situation is a game of “chicken” presently. The Chinese government hasn’t prohibited Google from doing business in China and Google hasn’t stopped censoring searches on the Google.cn domain. Yet, the situation is definitely tenuous. So what would you do if you were Google? Their stock dropped 1.5% this week on news that they’re effectively “thumbing” their nose at potentially the largest market. Interesting. Very Interesting.
A ton of information exists about this topic. I’ve included a few links below – silently glad that none of them are sensored…
This is a good video by Matt Cutts of Google. The webmaster channel is worth keeping tabs on over on YouTube. Keep in mind that Google won’t give away any secrets and will pretty much always say content is king. But buried in the videos are little nuggets of information into the world of the Google algorithm.
The nugget of this video is a reminder that content is king also means reaching out and sharing in communities. Find a forum where you have some expertise and share your expertise. Don’t try to throw backlinks in every signature, instead provide real advice and value and people will find you. Give out links more sparingly and be surprised how much more strength you will get then link spamming.
At ITP we do believe relevant and quality back-links are important to your sites ranking but there are so many more wrong ways to do link building. Share your link building struggles and successes.
INFORMATION TECHNOLOGY PROFESSIONALS PRESS RELEASE
Information Technology Professionals Opens Its Doors in Madison
Down Economy does not Effect Local IT Company in Growth Mode
March 1, 2010: Founded in 2003, Information Technology Professionals expands again, growing 40% over the past year. Paul Hager, the CEO and 2009 In Business Top 40 under 40 manages and supports the growing list of Madison clients using ITP’s services. Within 12 months Information Technology Professionals has grown within the Madison area and now moved to a new, larger office. Information Technology Professionals is a full service IT Company providing IT Support, networking, line of business applications, software development, web development and web marketing. ITP is known for its delivery of service first, returning honesty and integrity in its process of managing both simple and complex IT services. ITP attributes its growth to strong customer support of its 2 pillar product lines:
• Managed Services – All IT costs are made into a flat rate, networks are monitored 24 x 7 and help desk is available on a 24 x 7 basis as well. On site dispatch of senior network engineers is provided to reduce downtime while simultaneously reducing the risk of unexpected IT costs. With monitoring, antivirus, spam protection, online backup and support services included in one price, companies are able to get more out of their existing technology at a consistent, predictable, and affordable price.
• Online Marketing – ITP stands as a leader in custom web marketing plans for small to large enterprises. ITP can deliver measurable results to businesses that enhance their bottom line with a comprehensive online marketing strategy delivered locally or nationally. With an emphasis on organic and social media marketing, ITP creates a platform that lasts for businesses online presence.
ITP is located just off the beltline at 2800 Royal Ave. Contact Paul Hager, 608-628-0104 for more information or for interview.
www.itprosusa.com | http://www.linkedin.com/in/paulhagerwebmarketingseo | http://twitter.com/itprosusa | blog.itprosusa.com ITP serves companies of all sizes in the state of Wisconsin and nationally.