CRM Software & Law Firms

Here’s an interesting article I found about how Contact Resource Managment (CRM) software can increase a firm’s continuity and lead to greater profits.  Not registering a “10″ on your interest scale?  Okay, fair enough.  But if you’re not using some kind of CRM software at your firm it’s probably worth reading. The author makes a number of good points on how CRM software can be a boon to profitability for law firms and that’s probably of interest to many.  The ironic thing I found about this article is that for all the good points the author makes in relating CRM software to profitability, almost every practice managment program today contains A LOT more than CRM functionality.  So if you find the article compelling, take a look at some of the practice management programs today. The case for those is even more compelling…  

http://lawfirminc.law.com/display.php/file=/texts/0907/squeeze