Facebook announced an online press conference which was held yesterday. The internet was a buzz about a possible Facebook phone or Facebook tablet-like device. Instead they announce 3 rather simple features around privacy and control. I found the anti announcement odd because if you are a Facebook user you know that Zuckerberg and his team change whatever they want about the interface whenever they want without warning or consultation. Anyway enough confusion here is what these changes can do for you and your presence online.
1. Groups. New groups feature will allow you to group your friends and have different statuses to different groups. I think most will pass over this feature but for our business customers this means they can use their main Facebook account but create a “Clients” group and provide selective information and posting. I think this may really help break the barrier to entry for some business people afraid to merge their business and personal Facebook life.
2. Download your personal data. This is an interesting new option. You can download recent posts/information/pictures kind of like a WordPress backup. I think this is an attempt to create a standard in interoperability between social media platforms. When I first read about it I was hoping it was a way to EXTRACT all your personal data out of the hands of Zuckerberg but no luck its just a backup.
3. A new Dashboard for apps. Those pesky applications which keep piling up can now be more easily added and removed like your iphone Apps. A nice feature but hardly worth a press conference.
So there it is in a few short paragraphs… I will be holding my won press conference to announce that I just had a press conference shortly.