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ITP Opens a New Office – PRESS RELEASE

INFORMATION TECHNOLOGY PROFESSIONALS PRESS RELEASE

Information Technology Professionals Opens Its Doors in Madison

Down Economy does not Effect Local IT Company in Growth Mode

March 1, 2010: Founded in 2003, Information Technology Professionals expands again, growing 40% over the past year. Paul Hager, the CEO and 2009 In Business Top 40 under 40 manages and supports the growing list of Madison clients using ITP’s services. Within 12 months Information Technology Professionals has grown within the Madison area and now moved to a new, larger office. Information Technology Professionals is a full service IT Company providing IT Support, networking, line of business applications, software development, web development and web marketing. ITP is known for its delivery of service first, returning honesty and integrity in its process of managing both simple and complex IT services. ITP attributes its growth to strong customer support of its 2 pillar product lines:

• Managed Services – All IT costs are made into a flat rate, networks are monitored 24 x 7 and help desk is available on a 24 x 7 basis as well. On site dispatch of senior network engineers is provided to reduce downtime while simultaneously reducing the risk of unexpected IT costs. With monitoring, antivirus, spam protection, online backup and support services included in one price, companies are able to get more out of their existing technology at a consistent, predictable, and affordable price.

• Online Marketing – ITP stands as a leader in custom web marketing plans for small to large enterprises. ITP can deliver measurable results to businesses that enhance their bottom line with a comprehensive online marketing strategy delivered locally or nationally. With an emphasis on organic and social media marketing, ITP creates a platform that lasts for businesses online presence.

ITP is located just off the beltline at 2800 Royal Ave. Contact Paul Hager, 608-628-0104 for more information or for interview.

www.itprosusa.com | http://www.linkedin.com/in/paulhagerwebmarketingseo | http://twitter.com/itprosusa | blog.itprosusa.com ITP serves companies of all sizes in the state of Wisconsin and nationally.

Apple Releases the ipad- would you buy one?

So the ipad is here (watch part of the keynote below).  So its a tablet PC or maybe just a large ipod touch or iphone. The keynote addresses that Apple is not interested in making a netbook that netbooks are just slow cheap laptops.  Hm.  Netbooks are portable, light, fast at what they should be used for and yes inexpensive.  I am not sure about Steve’s assumption that netbooks are not hear to stay.  Lets talk the positive:

  1. It looks like a really neat device
  2. I am excited by Apple’s choice to make a high powered device in the sub $500.
  3. Takes multitouch to a new space
  4. ereader + web

The not so positive:

  1. iphone OS instead of full OS X
  2. no multitasking
  3. no flash support
  4. no camera would have been a great start to video phones

Apple has knocked their laptops and iphone out of the park will the ipad live up to its brothers?  Time will tell.  The real question is, would you buy one?

Amazon kindle ereader for 250 or this for 500?

Netbook for 500 vs ipad for 500?

Keywords – A Key Component to Search Engine Optimization (SEO) Part II

In my last post I talked about what keywords are.  This time, I’m going to go into a bit more about how to determine which keywords are valuable to your online marketing and search engine optimization efforts.  Unlike traditional marketing vehicles where you craft a message that you expect to resonate with prospects, search engine optimization requires you to figure out what words or phrases (keywords) people will use to search for your products or services.  Certainly, this requires you to know your market, your business, and your target prospects, but you also need to know what your competition is doing.  For that, there are some tools that can help you gather more information about what keywords are likely to be valuable to your business AND what keywords your competition is using:

  • Google Search Based Keyword Tool (http://www.google.com/sktool/#) – This tool is free and provides some basic information about keywords that could be valuable to you.  It is at the very least insightful and, used correctly, can be invaluable.  Let’s take a look at how it works…  

You can type a domain name in the “domain name” field for suggestions specific to a domain name or you can simply type in some keywords to get “general” information as I did below.

What you’ll find is how often your keywords are used in searches along with some other similar search terms (below).  You’ll also find an estimated dollar amount next to each term.  These dollar amounts are the average prices other businesses are bidding on these terms in their pay-per-click/adwords campaign.  I’ll go more into Google Adwords, pay-per-click campaigns, and writing ads for Google and other search engines in future posts.  For now, however, you can see how this information can be invaluable in your efforts to find the best keywords for your business. 

  • Another popular tool is Word Tracker (http://www.wordtracker.com/) which has a few more advanced tools to help you make decisions on your keywords. 

Ultimately, you need to have a good idea what keywords potential prospects are using to look for your products or services.  Once you have a good grasp of the keywords you want to target, you’ll be able to utilize them throughout your search engine optimization efforts.  Next time, we’ll talk about how to use the keywords you’ve targeted.

Paul Hager Speaks at HTHH Social Media the Good the Bad the Great

Watch my video from blip.tv of my speech on social media

Welcome to the New ITP Blog

Welcome to the new ITP blog we will keep you up to date on what the folks at ITP are doing to make life easier using technology. We will have posts by ITP staff and friends about legal technology and a host of computing tidbits. Please subscribe to make sure you get notified when a new post happens at ITP.

Windows 7 First Look

Okay, whether you’re a fan of Vista or one of Vista’s many critics, a little news about Microsoft’s next operating system is interesting reading. The new operating system will be simply named “Windows 7″ and it appears Microsoft has listened to the complaints users have pounded them with about Vista.
In short, a quick look at Windows 7 shows some expected and some unexpected changes. Here’s a quick list of some of the features of the new operating system:
• The Windows sidebar is gone, but the gadgets can still be accessed
• The Windows security center is gone (thank God!!!) though some features have been incorporated into the maintenance section of the control panel
• A function that allows greater Bluetooth functionality
• A “Sticky Notes” feature that allows you to place a sticky note anywhere on the desktop.
• Greater performance analysis tools
• The use of ribbons which were introduced in Office 2007

It is also expected that Windows 7 will be faster to boot and be more compatible with software and peripherals at launch.

Ultimately, only time will tell, but if early indicators are any sign, it appears as though Microsoft is working to eliminate some of the issues associated with Vista.

Check out the full article from Cnet here complete with some screenshots.

Windows Home Server Marketing

A few months ago I posted an article on Windows Home Server’s initial rollout here.  Today I stumbled across a hilarious piece of marketing material by Microsoft entitled “Mommy, Why is There a Server in the House?”  It’s a parody of many recent children’s books.  Obviously it is part of a viral marketing campaign, and I supposed just by posting it here I’m helping their cause, but it’s very funny and worth checking out.

Below is a direct link to an online version of the “book.”

Mommy, Why is There a Server in the House?

Check Your Internet Speed

Test your actual internet speed at www.speedtest.net.  The site allows you to test your actual internet speed you are receiving from your ISP.  The test is done through an easy to use graphical interface and you get ping, upload and download speeds.  So you can see if you are actually getting what you are paying for from your ISP.  I have also used the test to troubleshoot network problems – network traffic problems can be hard to diagnose and this test can eliminate many possiblities.

Project Management

Everyone has certain things that drive them a bit crazy in their profession.  Today I’d like to share one of mine with you (sounds fun, doesn’t it?).  Managing IT projects – it’s just not done well for many firms.  Whether it’s a lack of experience from the firm’s IT consultant or if the firm just doesn’t want to invest in project management I don’t really know, but I’m seeing more and more good projects fail because of it.  Often firms spend so much time and effort researching the right project, determining the right time to do the project, and finding the right people to help them with the project, that when it comes time to do the project there’s almost no emphasis on actually managing the project.  Why does this drive me a bit crazy?  Because so many good IT projects fail from simple lack of management.  At its core, project management is communication.  IT projects require good communication of goals, timelines, resources, and expectations.  Without these it’s almost impossible for a project to succeed fully. So the when you’re ready to move forward with your next IT project, don’t forget the management – it could save you lots of time and money.

Microsoft’s Plan for Unified Communications

Good ol’ Billy Gates is at it again (did he ever stop?). This time, however, it’s phones.  Well, not just phones, but communications – Unified Communications, specifically.  Anyhow, there appears to be quite a bit of momentum behind the initiative and you know, if Microsoft pushes we all feel it.  So I thought it would be good to see exactly what Mr. Gates plans.  Pretty interesting stuff…

http://blogs.techrepublic.com.com/hiner/?p=559&tag=nl.e101

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