A recent Morgan Stanley study predicts that by 2020 most web browsing will be done on mobile devices and not on desktop PC’s.
Some web statistics have current traffic to the average website with as much at 58% coming from mobile devices. The question becomes, do you believe in the growth of mobile device surfing options? Do you find yourself using your mobile device to find a business, phone number or product? Odds are if you do it, so do your customers.
If you find this to be the case, then the next question is…is your website designed for the “mobile revolution?” In my experience, the answer is probably not. Here’s why:
Most websites are written for 800 x 600 screens to satisfy the average user who access websites via a 15/17 inch monitor. Something very different than the experience the user is subject to on their mobile device. The solution? Employ technology so your website can detect when the user is accessing the site via their mobile device. This way, your web page can be displayed with the same content, but in a format compatible with browsing on a smaller, mobile device. With critical information like the company phone number and location, you can convert more mobile users into mobile buyers.
Check our your Google Analytics to see the number of mobile users on your site right now. Need help getting more information and statistics from your website, give us a call.